The Ford Bronco is not merely a sport utility vehicle; it’s a formidable, adventure-focused machine with an iconic design deeply rooted in its heritage.
In the early 1960s, Ford observed the growing popularity of civilian-focused Jeeps and newcomer International Scout. Conversations with owners of these vehicles revealed some were dissatisfied with ride, power, and comfort. Armed with this research, Ford embarked on a mission to craft a capable off-roader that offered the drivability of a car.
The first-generation Bronco hit the road in 1966 and ran until 1977. As is common in the automotive world, subsequent generations of the once compact Bronco grew in size, transitioning to a larger F-Series-based platform in 1978. While Bronco production ended in 1996, making way for the more family-friendly 4-door Expedition, the Jeep Wrangler continued to evolve, becoming safer and more efficient while still retaining the honest, go-anywhere capability that enthusiasts expect.
Fast forward to the development of the current generation Bronco and once again Ford was talking to Jeep owners about what they liked and disliked about their Wranglers. Frameless doors that can be safely stowed in the rear and mirrors that remain in place are two of the features that Ford came up with to compete with the ever-popular Wrangler.
The 6th generation Bronco hit at exactly the right time. SUVs are more popular than ever, especially with the current overlanding trend. From Subaru to Mercedes-Benz, everyone is adding black fender flares to their cars and marketing them as ‘off-pavement’ vehicles.
Offering a range of trims from the versatile Big Bend to the top-tier Heritage Limited Edition, the Bronco lineup caters to diverse preferences. For those seeking a more performance-oriented experience, the Bronco Raptor takes center stage.
Available in both 2 and 4-door configurations, the Bronco rides on a rugged, trail-tested steel chassis, boasting up to 11.6 inches of ground clearance. Its retro-modern styling seamlessly blends classic aesthetics with contemporary features, including standard LED headlights.
Notably, the 4-door models feature removable frameless doors that can be conveniently stored in the rear cargo area.
Heritage models pay homage to the early years with 1960s-inspired styling cues, such as an Oxford White top and exterior trim.
The Bronco Raptor utilizes an Independent HOSS 1.0 Suspension System featuring twin alloy A-arms and coil-over springs ensuring optimal off-road stability and control. Additionally, advanced options include the HOSS 2.0 System with Bilstein Position-Sensitive Dampers, HOSS 3.0 with FOX Internal Bypass Dampers, and HOSS 4.0 with FOX™ Live Valve 3.1 internal bypass semi-active shocks. Featuring 37-inch tires, the Raptor offers up a maximum wheel travel of 13.0 inches in front and 14.0 inches at the rear.
Inside the Bronco, the 2-door model accommodates four passengers, while the 4-door version comfortably seats five.
A flat instrument panel harkens back to the utility vehicles of the past while showcasing a modern, functional design featuring waterproof controls and integrated grab handles.
Seating materials range from marine-grade waterproof vinyl to two-tone leather, with Heritage models offering retro-style plaid cloth seats. The open-top design ensures an unobstructed view of the sky for all passengers.
The standard Sync 4 infotainment system takes center stage, featuring a 12-inch touchscreen display with Enhanced Voice Recognition and wireless connectivity for Apple CarPlay and Android Auto. As part of the High-Lux package, a wireless phone charging pad adds extra convenience.
The Bronco’s power options include a base 2.3-liter EcoBoost turbocharged inline 4-cylinder engine, generating up to 300 horsepower with premium fuel. An optional 2.7-liter Ecoboost twin-turbo V6 steps up the power game, delivering up to 330 horsepower on premium fuel. Transmission choices vary, with the 4-cylinder offering a standard 7-speed manual with a crawler gear or an optional 10-speed automatic. The V6, on the other hand, pairs exclusively with the 10-speed automatic. Standard part-time selectable four-wheel drive can be upgraded to an optional Advanced 4×4 system with automatic on-demand engagement.
The Bronco Raptor adds a powerful twin-turbocharged 3-liter EcoBoost V6 producing up to 418 horsepower and 440 pound-feet of torque when using premium fuel.
With such a wide range of trims and tire options, as you’d expect Bronco fuel economy ratings can vary. On the higher end, the standard 2.3-liter EcoBoost engine when paired with either the 10-speed automatic transmission or the 7-speed manual gets an EPA-rated 20-city / 21-highway, while the monster Bronco Raptor with its 37-inch all-terrain tires squeaks out 15 city / 16 highway.
The Bronco prioritizes safety with standard Ford Co-Pilot360 features, including Pre-Collision Assist with Automatic Emergency Braking, Blind Spot Monitoring with cross-traffic alert, and Lane-Keeping assist.
Ford stands behind the Bronco with a 3-year, 36,000-mile basic warranty and a 5-year, 60,000-mile powertrain warranty.
The 2024 Ford Bronco is more than a vehicle; it’s an invitation to adventure. With an iconic heritage-inspired design, modern technology, and unparalleled capability, the Bronco stands ready to conquer both the road and the trail.